Global Leader in Furniture Care & Service

Your single source for on-site cleaning and repair service, manage service requests, extended service programs, and associated products worldwide.

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We are ServeCo™

At ServeCo North America, we're your trusted partner in comprehensive service solutions. Since our formation in 2015, we've united industry-leading companies to become the single-source provider you can count on. With over three decades of experience, we empower manufacturers and retailers in the sleep and home furnishings sector through our suite of services, from extended warranties to customer loyalty programs.

  • Protection - Industry leading coverage
  • Service - Expert on-site cleaning and repair
  • Loyalty - Programs that keep your customers
  • Innovation - Forward-thinking solutions for retail
More About Us
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Our diverse team brings together decades of industry expertise and a shared commitment to delivering exceptional service solutions that help our partners thrive.

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Award Winning Service

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ServeCo™ Products

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  • Our Latest News

    December 19, 2024
    CARTERSVILLE, Ga. — In a joint venture with Premier Furniture Consultants, ServeCo North America is launching ServeCo Repair today, providing in-home service across the country. George Martinez, operating partner of Premier Furniture Consultants, is bringing his 35-plus years of experience to the project, along with his company-employed technician team. “After working with ServeCo, I knew that a dedicated partnership with them would accelerate my goal to create the largest and highest quality in-home service company in North America,” he said. “The industry is demanding a vertical solution to service,” said Tony Milano, operating partner of ServeCo North America, adding, “ServeCo is the only provider prepared to comprehensively own their results.” ServeCo North America was formed in 2015 as a single-source provider of extended service contract programs, on-site cleaning and repair service, traffic-generating product loyalty programs, and private-labeled sleep essentials. Source: https://www.furnituretoday.com/industry-news/serveco-launches-serveco-repair-in-joint-venture/
    December 6, 2024
    CARTERSVILLE, Ga. — ServeCo North America has launched a new state-of-the-art Color Lab at its headquarters in Cartersville. The product of renovation and investment, The Color Lab will provide color matching technology to aid in the repair of leather furniture goods. While offering direct sales of color dye, the lab will also work in conjunction with ServeCo Repair to deliver the repair in the consumer’s home. “The Color Lab will allow us to give our customers even more added value,” said Jeff Berkowitz, director of product development. “We’ll be able to get a closer match on repairs the first go around, therefore cutting down on overall repair time.”
    December 6, 2024
    CARTERSVILLE, Ga. — ServeCo North America has added Andrew Burns to its leadership team as marketing manager, a new position for the company. In his new role, Burns will focus on the company’s exposure, new product design, marketing and training solutions. He also will solidate and enhance ServeCo’s philanthropic efforts. He will report to Chris Schall, president. “Andrew’s knowledge in both traditional and service-based marketing is a mix that fits perfectly into our long-term vision,” said Schall. Source: https://www.furnituretoday.com/furniture-people/serveco-adds-marketing-manager-position/
    October 24, 2024
    CARTERSVILLE, Ga. — ServeCo North America has launched two upgrades to its software suite of services, rebuilding its call center call management software and customer relationship management (CRM) platforms. During the first phase of the rebuild, completed in September, ServeCo overhauled the call center software, with improvements in monitoring answer speed and handling time, reporting and support for workspaces. “More than changing phone providers, we wanted to have a platform that we could manage and direct inbound calls to a service advisor’s individualized skill set,” said CEO Tony Milano. “This cutting edge approach to call disbursement supports our customized product offering and graduated training initiative to assure that customers will be engaged with team members that can help them most.” During the second phase launched this month, the company launched a pilot of its custom CRM solution. In development since 2021, it provides a consumer portal capable of allowing customers to manage their entire service process, a consumer and technician mobile application, service contract validation analysis, real-time service updates to consumers, clients and technicians as well as customized reporting. Source: https://www.furnituretoday.com/technology/serveco-north-america-launches-2-software-upgrades/
    April 17, 2024
    CARTERSVILLE, Ga. — ServeCo North America has added John Roberts to its leadership team as senior vice president, a new position for the company. In his new role, Roberts will help identify and operate new efficiencies to improve productivity, reduce client lead times and streamline customer service experiences. He will report to Chris Schall, president. “Efficiencies create positive interactions with team members, vendors, clients and customers,” said CEO Tony Milano. “Every aspect of our business can benefit from ongoing improvement: accounting, sales, production, purchasing, training, service, IT, product development and everything else.” Previously, Roberts worked with real estate company T.E. Properties, based in Chattanooga, Tenn. Source: https://www.furnituretoday.com/furniture-people/serveco-north-america-adds-new-svp-post/
    March 11, 2024
    CARTERSVILLE, Ga. – ServeCo North America – a single-source provider of extended service contract programs, on-site cleaning and repair service, product loyalty programs and private-label sleep essentials – has added Chris Hopper and Anthony Ferris as regional sales managers, newly created positions for the company. Both will report to Drew Dolski, vice president of sales. Hopper, who will be responsible for the Southeast region, has a long career in the furniture industry and extensive experience with International Market Centers. Ferris will be responsible for the Midwest Region. He joins ServeCo after careers of retail excellence with Mattress Firm, Art Van Furniture and US Mattress. Source: https://www.furnituretoday.com/furniture-people/serveco-taps-2-for-new-regional-sales-posts/
    October 15, 2023
    Cartersville, GA. - ServeCo North America has launched two substantial upgrades to their software suite of services. ServeCo’s call center call management software and customer relationship management (CRM) platforms have undergone a complete custom rebuild that will revolutionize the customer experience in home furnishings service.  Completed in September, Phase 1 involved an overhaul of the company’s call center software, providing ServeCo North America with improved efficiencies in monitoring answer speed and handling time, reporting, and support for workspaces that exist inside and outside the traditional office setting. “More than changing phone providers, we wanted to have a platform that we could manage and direct inbound calls to a service advisor’s individualized skill set,” shared CEO, Tony Milano. “This cutting-edge approach to call disbursement supports our customized product offering and graduated training initiative to assure that customers will be engaged with team members that can help them most.” During Phase 2 launched in October, a pilot of the company’s custom CRM solution is underway with successful results. In development since 2021, it provides a consumer portal capable of allowing customers to manage their entire service process, a consumer and technician mobile application, service contract validation analysis, real-time service updates to consumers, clients, and technicians as well as customized reporting. ServeCo plans a full rollout of the CRM solution by the end of 2023 with a future roadmap of enhancements outlined for the next 5 years. “With so many new entrants into the furniture service category touting the latest technology,” shared Mr. Milano. “We wanted to exceed their capabilities and make sure that the design of our CRM reflected the unique requirements of FURNITURE service.” About ServeCo North America ServeCo North America supports furniture and mattress retailers as a single source provider of extended service contract programs, on-site cleaning and repair service, traffic generating product loyalty programs and private-labeled sleep essentials. ‍ Contact: Chris Schall chriss@serveco.com (888) 818-3229 x2123
    July 25, 2023
    Cartersville, GA – ServeCo™ North America is proud to announce the addition of Rod Armstrong as Vice President of Call Center Operations. This newly created position is necessitated by 130% growth in contracted direct to consumer services over the past 12 months. Mr. Armstrong will report directly to the Executive Vice President of Service, Toni Milano. “Our clients both new and old have increased their trust in ServeCo representing their brand,” shared CEO, Tony Milano. “We return that confidence by investing in experienced and quality leaders who will elevate the value we provide.” As Senior Manager of Customer Service and Strategy at Wayfair, Mr. Armstrong established service center locations from their origin, developed long-standing measurement tools and contributed to strategic initiatives to improve service quality. “Exceeding expectations is the standard that I set for myself and my teams,” said Mr. Armstrong. “Enhancing a dedication to customer satisfaction and team development has been my strength and I look forward to using it to contribute to the ongoing growth at ServeCo.” ServeCo™ North America, Inc. was formed in 2015 to integrate multiple companies that support furniture and mattress retailers as a single-source provider of extended service contract programs, on-site cleaning and repair service, traffic-generating product loyalty programs and private labeled sleep essentials.
    May 25, 2022
    LOS ANGELES — City of Hope’s 30th Annual West Coast Golf & Tennis Tournament is expected to be on track as one of the top fundraising events in the event’s history, even as it was challenged with a shorter-than-usual fundraising window after the 2021 event was postponed from December 2021. This year’s tournament is set for June 13 in Coto de Caza, Calif. The annual event raises awareness and support for innovative cancer research and treatment at City of Hope, a leading cancer research and treatment organizatios in the United States and research center for diabetes and other life-threatening illnesses. “We are incredibly proud of this industry and the way it shows up for City of Hope,” said Roy Hester, senior vice president and managing director of Planned Furniture Promotions and recipient of this year’s International Home Furnishings Industry Lifetime Achievement award. To learn more about the West Coast Golf & Tennis Tournament and to register online, click here . For more information, contact Cathleen Tighe at (323) 459-5130 or send an email to ctighe@coh.org . This year’s top event sponsors include: Planned Furniture Promotions, Ashjer LLC, Living Spaces, LS Direct, Bob’s Discount Furniture, International Market Centers, J.B. Hunt, Jerome’s Furniture, Molly’s Angels, New Classic Furniture, Parker House, Sit ‘n Sleep, Tempur Sealy, ACME, Dave Thompson family, Furniture of America, Ortho Mattress, ServeCo, Naders Furniture, Progressive Leasing, Jonathan Louis International, AVB Brandsource, CIT, Coast to Coast, Fusion/Southern Motion, Hollywood Bed, Howard Miller Companies, Julie Campbell, King Koil, Lane Furniture, Leather Italia, Martin Furniture, Najarian Furniture, Scott Lerner, Leggett & Platt, Warehouse”M” Associates, Fairmont Designs, Bassett San Diego, AICO, Ergomotion, Irene Crowell, American Business Bank, Lawrance Furniture, Morgan Fabrics, Crown Mark, Cymax Group Technologies, Martin Ploy, Southerland Sleep, TD Bank, Rosenthal & Rosenthal, A-America, Ashley Furniture (Kurt Haines), Bashian Rug, Charmaine Chumbley, Eric Foucrier & Associates Inc., Gigacloudtech.com, Greenwave Finance, International Home Furnishings Representatives Assn., Kaufman Advertising, Michael and Chris Gennet, Ryan Mahoney, Napa Furniture, Bobby,Vanessa and Nico Papazian, Progressive Furniture Company, PureCare, Noel and Toni Reid, Ron Radin, Ryan Mahoney, Scott and Jeff Brummett, Shoptelligence, Sunbelt Express, Terry Meece, The Esses Law Group, The Monday Company and TrueCommerce-ecUtopia. Auction sponsors are: Affordable Furniture, ALCH Advertising, American Dream Delivery, Banner Marketing, Roy and Peggy Hester, Klaussner Home Furnishings, Meva, Office Star Products, Planned Furniture Promotions and Tango Multimedia. Special donations for the auction include: American Dream Delivery for a Grandover Resort Golf experience, Hollywood Bed for a pair of first row tickets to an LA Kings game and Hanna’s Restaurant for a private wine dinner for six. Source: https://www.furnituretoday.com/furniture-people/city-of-hope-fundraiser-on-track-to-meet-fundraising-goal/
    March 31, 2022
    HIGH POINT — Planned Furniture Promotions is hosting a High Point Market party on April 1 to boost support for City of Hope and to honor PFP executive Roy Hester, recipient of the 2022 International Home Furnishing Industry’s Lifetime Achievement Award. Open to all High Point Market attendees, the party will be held at the PFP showroom and patio at 212 E. Russell Ave. The party begins at 5 p.m. with free cocktails, hors d’oeuvres and a food truck. There also will be games and cash prizes. City of Hope is a National Cancer Institute-designated comprehensive cancer center. Its translational research and personalized treatment protocols have advanced care for people with cancer, diabetes and other life-threatening diseases. Since 1965, the International Home Furnishings Industry group has raised nearly $100 for the facility. With less than three months to go until the 30th Annual West Coast Golf & Tennis Tournament on June 13, PFP hopes the party will raise awareness and encourage more giving in monetary support or auction packages for the tournament. Special donations for the auction include a pair of first row tickets to a LA Kings game (from Hollywood Bed) and a private wine dinner for six (from Hanna’s Restaurant) Source: https://www.furnituretoday.com/community-news/pfp-hosts-city-of-hope-fundraising-party/
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    Get Started With ServeCo™ Today!

    Taking the first step toward exceptional furniture service is simple with ServeCo. Our experienced team will work closely with you to understand your specific needs and develop a customized solution that aligns with your business goals. Whether you're looking to enhance customer satisfaction, streamline repair processes, or reduce service costs, ServeCo's comprehensive programs can be tailored to your requirements. Contact our team today to discover how our 34 years of furniture industry expertise can transform your post-sale service experience and help build lasting customer relationships.

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